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Indonesia continues to experience growth and many experts predict that it has a bright future and that it will be well placed to ride out changing economic superpowers and structures. Indonesia has the 4th largest population in the world, a growing consumer class who will continue to demand and consume more products, more resources and more food. The ‘demographic dividend', a large proportion of youth population, will be the driving force to also move the country forwards.
Therefore, Indonesia has been placed on the global spotlight and is attracting interest across sectors - both corporate multinationals and foreign governments - who want to be part of what's happening in Indonesia now and in the future. Hence, strategic insights forms a critical component for anyone wishing to enter or expand in Indonesia.
There are many challenges in understanding and researching the Indonesian market:
Methodological solutions being used to overcome these challenges;