About Us

Insight and strategy is our passion; We love helping our clients make the right decisions for new opportunities and growth through our expertise in understanding consumers, culture and businesses.

About Us

REDEFINING INSIGHTS

About Illuminate Asia

Illuminate Asia is a leading Insight, Strategy and Market Research agency with a cultural insights focus. We specialise in South East Asia & Australasia (Australia & Asia). We began in a small office in Jakarta in 2011 with a purpose and dream that remains true today - to do things differently, to redefine the strategic insights offer; and do interesting and inspiring work that can drive positive impact for all we deal with.

We now have expanded to cover all South East Asian & Australiasian markets (including Singapore, Thailand, Vietnam, Malaysia, Philippines, Australia/NZ) and today we continue to expose insights, intelligence and strategy to deepen customer relationships, support innovation, reveal new opportunities and drive business growth.

We offer unique local understanding, delivered through a global lens. With a team of local and non-local staff, we see South East Asia from both sides of the mirror; and are able to break away from any unconscious assumptions about attitudes and behaviour.

Vision & Mision

Vision

Illuminating clarity and insight to create a positive impact for our clients and the community.

Mission

  • To deliver insights and strategic enlightenment to our clients, empowering them to make the best decisions to achieve success.
  • We do this through our passion, innovation, and our expertise in human understanding.
  • We are creative, yet rigorous; employing the latest interdisciplinary techniques.
  • We continuously strive for excellence in all that we do.

Our Values

Honesty And Integrity

Honesty And Integrity

Can Do Mindset

Can Do Mindset

Continous Improvement

Continous Improvement

Life-Long Learners

Life-Long Learners

Open Communication

Open Communication

Approachable, Collaborative, Respectful

Approachable, Collaborative, Respectful

Visionary, Big Picture Thinking

Visionary, Big Picture Thinking

Incorporating Balance And Fun in Our Work

Incorporating Balance And Fun in Our Work

Always Doing The Best Work in Which We Can Be Proud Of

Always Doing The Best Work in Which We Can Be Proud Of

Respectable and Accountable

Respectable and Accountable

The Illuminate Asia Guarantee

Illuminate Asia guarantees to deliver fresh thinking and actionable strategic recommendations on each and every project, or we offer you our consultancy fee for free.

Illuminate Asia guarantees to deliver fresh thinking and actionable strategic recommendations on each and every project, or we offer you our consultancy fee for free.

Illuminate Asia guarantees to use the utmost integrity and honesty in all of our work; with clients, consumers and teams. Illuminate Asia also guarantees you a personalised approach; to work closely in partnership with you and we treat each project as a fresh challenge with unique nuances and objectives, and custom build the best approach for your needs.

GREAT PEOPLE BEHIND THE PROCESS

Our Team

Dawn Herdman

Dawn Herdman

CEO and Founder

[email protected]

Haris Rahmanto

Haris Rahmanto

Country Head, Indonesia

[email protected]

Sophie Wibowo

Sophie Wibowo

Senior Insight Manager

[email protected]

Raefana (Rae) Ayuni

Raefana (Rae) Ayuni

Strategy Director

[email protected]

Ayu Suwardi

Ayu Suwardi

Associate Insight Manager

[email protected]

Oki Lestari

Oki Lestari

Senior Insight Manager

[email protected]

Puly Pulungan

Puly Pulungan

Senior Project and Quality Manager

[email protected]

Bela Wijaya

Bela Wijaya

Insight Manager

[email protected]

Hanandita (Hana) Lestari

Hanandita (Hana) Lestari

Insight Executive

[email protected]

Karamina (Kara) Rasyiqah

Karamina (Kara) Rasyiqah

Assistant Insight Executive

[email protected]

Azizah (Imung) Mawarni

Azizah (Imung) Mawarni

Operation Executive

[email protected]

Thanyaporn (Nana) Wanishwethin

Thanyaporn (Nana) Wanishwethin

Research Consultant, Thailand

[email protected]

Tram Vo

Tram Vo

Research Director, Vietnam

[email protected]

Bambang (Eko) Prasetyo

Bambang (Eko) Prasetyo

Head of Technology

[email protected]

Praphat (Ping) Pakdeesaengrat

Praphat (Ping) Pakdeesaengrat

Research Director, Thailand

[email protected]

Katrina Dexter

Katrina Dexter

Strategy Director, Singapore

[email protected]

Archifihan (Archi) Millenadya

Archifihan (Archi) Millenadya

Assistant Insight Executive

[email protected]

Anisa Ramadhani

Anisa Ramadhani

Senior Data Analyst

[email protected]

Nur (Aina) Saraswati UR

Nur (Aina) Saraswati UR

Insight Executive

[email protected]

Elinor Carrera

Elinor Carrera

Research Director, Philippines

[email protected]

Febby Anandewa

Febby Anandewa

Office Manager

[email protected]

Dialonique (Nicky) Hasanudin

Dialonique (Nicky) Hasanudin

Operation Executive

[email protected]

Silvi Anggreani

Silvi Anggreani

Graduate Trainee

[email protected]

Maria Chiquita (Chiqi)

Maria Chiquita (Chiqi)

Senior Project Executive

[email protected]

Kelik Harjono

Kelik Harjono

Senior Insights Consultant

[email protected]

Zahira Nisriani Hendriana

Zahira Nisriani Hendriana

Insight Executive

[email protected]

Dwi (Liza) Apriliza Putri

Dwi (Liza) Apriliza Putri

Research Administrative Assistant

[email protected]

LEVERAGING INSIGHTS ACROSS THE REGION

Our Area Coverage