Across Southeast Asia, stigma around mental health issues remains prevalent, making it challenging for those struggling with conditions such as depression, anxiety, eating disorders, bipolar disorder, and OCD to seek help. However, there is a noticeable shift toward greater openness and awareness, driven in part by celebrities and influencers who are using their platforms to discuss their own mental health experiences. By doing so, they encourage acceptance, reduce stigma, and promote help-seeking behaviours among their followers.
Vietnam: Music as Healing and Advocacy
In Vietnam, several high-profile figures have spoken out about their struggles with mental health. Singer Lam Bao Ngoc, for instance, turned to music as a form of self-healing after a four-year hiatus caused by her illness. Nam Em, a popular singer, has openly discussed her experiences with anxiety; while renowned rapper Suboi integrates themes of emotional struggles and mental health into her music, sparking important conversations in the entertainment industry and beyond.
Indonesia: Destigmatizing Mental Health Through Personal Narratives
In Indonesia, actress and singer Marshanda has been particularly vocal about her experiences with bipolar disorder, challenging societal norms and advocating for greater understanding of mental health conditions. Similarly, singer-songwriter Nadine Amizah expresses vulnerability and introspection in her music, using her artistry to address mental health issues. Similarily, the male singer Kunto Aji also talks a lot about mental health through his songs in 2018 album “Mantra Mantra” which explores themes of anxiety, self-acceptance, and emotional healing. The influencer Rachel Vennya also plays a significant role in raising awareness by sharing her journey with depression and OCD, providing her followers with insights into self-care and recovery.
Thailand: From Entertainment to Public Advocacy
Thai celebrities have also contributed to the mental health discourse. Actress and former Miss Thailand contestant Sirilapas Kongtrakarn has publicly shared her battle with depression; and now as a politician, she is calling for increased government funding for mental health services. Juné Plearnpichaya, a singer and actress, actively works to break the stigma by sharing her personal struggles with depression and offering insights on maintaining a positive outlook.
Singapore: Raising Awareness Through Media and Personal Stories
In Singapore, well-known entertainer Michelle Chong has spoken candidly about her long-term struggles with depression, helping to normalize discussions on mental health. Actress Jeanette Aw, known for her portrayal of a depressed character in The Dream Makers II, has also used her platform to emphasize the importance of supporting those experiencing mental health challenges, advocating for compassion and awareness in society.
The Impact of Celebrity-Led Mental Health Advocacy
While the trend of celebrities discussing mental health is not unique to Southeast Asia, it has been instrumental in shifting public perception in a region where such topics have traditionally been taboo. By openly addressing their struggles, these public figures help to:
- Reduce stigma associated with mental illnesses.
- Encourage individuals to seek professional help and support.
- Provide role models for resilience, coping strategies, and self-care.
Understanding the Cultural Context with Illuminate Asia
This growing openness around mental health in Southeast Asia reflects deeper cultural shifts that are reshaping attitudes and behaviours across the region. At Illuminate Asia, we specialize in uncovering these cultural transformations, providing businesses and organizations with valuable insights into consumer mindsets and societal trends.
For brands and organizations looking to engage with audiences across the region, Illuminate Asia can help navigate the evolving cultural landscape in Southeast Asia.
To learn more about how cultural insights can inform your strategy, contact us today: [email protected]
References:
https://www.bangkokpost.com/life/social-and-lifestyle/2095159/good-mental-health-is-in-the-stars
https://www.lifestyleasia.com/bk/culture/people/june-plearnpichaya-on-mental-health/
https://www.youtube.com/watch?v=eJRVcjxwtts
https://www.herworld.com/life/entertainment/singapore-celebrities-mental-health