We were thrilled to have the chance to deliver a Semiotics Training workshop to members of the International Research Institute (IRIS) Network at their annual conference in Jakarta, which ran from October 3-5, 2024. This training session was part of the IRIS Conference, where research professionals from around the world came together.
The Semiotics Training, held on the first day, gave participants a closer look at how semiotics helps in understanding and interpreting cultural symbols in market research.
The rest of the IRIS Conference was packed with engaging talks and presentations, covering topics like market segmentation, the use of VR in market research, and the impact of AI on the research industry.
We also have two interesting keynote speakers: Niken Esti Prasetianti, Brand Equity Director from Garudafood, who speaks about Garudafood’s innovation and global expansion; and Aldi Raharja, Head of Blockchain Solutions Metaverse Indonesia from WIR Group, who speaks about the future of immersive technology and Web 3 in marketing.
We’re excited about the opportunities ahead with the IRIS Network as we continue exploring new methods and trends in research.