Business Issues & Project Objectives
Our client, a foreign-based fintech and retail company seeks to develop an effective market entry strategy for Indonesia, focusing on understanding the SME ecosystem, market trends, and regulatory landscape to align their solutions with local needs and opportunities.
Our Approach
We conducted desk research to analyse market trends, regulatory frameworks, and competitor landscapes.
Complemented by in-depth interviews with SMEs, customers, and industry experts to uncover key pain points, needs, and preferences.
Outcome and Project Impact
- Provided insights into the SME landscape, including trends, challenges, opportunities, and relevant regulatory considerations.
- Identified consumer and SME pain points, expectations, and preferences for digital tools and solutions.
- Enabled the client to develop a market strategy with informed decisions on positioning, pricing, and features to align with market needs.
